
Recruiters think clients don’t care.
Clients think that recruiters are only in it for the money. Not exactly the basis for a trusting relationship. The truth is, in the majority, we all want the same thing – a mutual win-win result. A partnership that rewards both parties.
The image of recruitment is long spoken about and is a continual challenge for professionals in the sector. We work in the engineering space where resources are scarce and hence the competition from ‘CV sending agencies’ has never been more of a threat to ‘traditional’ consultancies like ours.
We believe that charging a fee for simply introducing a candidate just won’t create those long lasting relationships clients crave and the exclusivity quality recruiters need. You have to go the extra mile – creating added value for clients and ultimately building trust which then generates repeat business.
Start by offering ‘pro-bono’ services which will enable clients to trust your knowledge when it comes to recruit. Salary surveys and competitor analysis are relatively simple to put together and will go down well with your clients. Experienced recruiters get involved early in a client’s growth plan allowing them to plan effectively the talent they require.
Initially clients can be sceptical – the only way to be build that trust and ultimately the long term win is by going the extra mile – taking a risk that will pay off.
The recruitment industry is a fast evolving and competitive industry. Like our clients in the engineering sector we must adapt a continuous improvement mentality to ensure we keep one step ahead of the agencies that rely on firing CV’s in a ‘pot luck’ approach.
It’s easy to have some success and think you are the best – maybe you were – but if you stay still for 12 months the chances are you are falling behind.
Written by Rob Bemment